How Stanley turned a 110-year-old bottle into a $750 million business

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Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2016, with the launch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023.
Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2016, with the launch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023.