The FDA, for the first time, is allowing a tobacco company to advertise products as less harmful than smoking cigarettes.
FDA authorizes Swedish Match to advertise snus as less harmful than cigarettes
FDA Authorizes Modified Risk Tobacco Products
PDF) Health warning labels describing snus as less harmful than smoking: effects on perceptions of risk
Philip Morris International In Talks To Acquire Swedish Match For Billions
DT News - International - FDA grants first modified risk orders to smokeless tobacco products
Health warning labels describing snus as less harmful than smoking: effects on perceptions of risk, Harm Reduction Journal
FDA Grants First-Ever Modified Risk Orders to Tobacco Products
Smokeless tobacco: Facts, stats, and regulations
Snus and the EU – a golden public health opportunity? - Imperial Brands Science
Smokeless tobacco: Facts, stats, and regulations
Snus - TobaccoTactics
Swedish Match awaits FDA ruling on less harmful status for tobacco product
Swedish Match Agrees to $16 Billion Takeover by Philip Morris - WSJ
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