Are you seeing 11 minutes past the hour or 11:11? What does it mean? — Letara Draghia

I first began noticing 11 minutes past the hour and 11:11 back in May 2018. It started quite suddenly and became a joke amongst colleagues and friends. I always used to shout it out when I noticed it randomly. I’d go to check my phone or I’d glance at the clock and see it. I decided to Google it (as

Professional wordsmith with experience in copywriting and editing for fashion, beauty, food and travel.

Are you seeing 11 minutes past the hour or 11:11? What does it

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