BTS, NCT, Seventeen photocards: why K-pop fans are going wild over pics of their favourite stars and pay big money for the ones they want
Forget Pokémon or football cards, K-pop fans are into pint-sized photocards of their favourite stars and some are willing to pay hundreds of dollars to get the ones they want.
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Band tees are passé in the world of K-pop, where merchandising is done on a whole other level. One particularly popular type of merch? Wallet-sized photocards, which are making a killing among K-pop fans.
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BTS, NCT, Seventeen photocards: why K-pop fans are going wild over
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BTS, NCT, Seventeen photocards: why K-pop fans are going wild
