The world of K-pop beauty is changing as we know it—and it begins

South Korean girl group NewJeans may have just debuted this year, but they're already setting a new standard of fresh-faced beauty in K-pop

The Rise of K-Pop and K-Beauty — NYU COMM CLUB

5 Gen Z K-pop idols making waves on the fashion scene, from Le Sserafim's Eunchae and NewJeans' Hanni, to Ive's Wonyoung, Aespa's Karina and NMixx's Sullyoon, repping Gucci, Armani Beauty and Miu

The world of K-pop beauty is changing as we know it—and it begins with NewJeans

Make-up Page 10

5 Gen Z K-pop idols making waves on the fashion scene, from Le Sserafim's Eunchae and NewJeans' Hanni, to Ive's Wonyoung, Aespa's Karina and NMixx's Sullyoon, repping Gucci, Armani Beauty and Miu

Free Shipping & EASY Returns NewJeans' Hanni selected as Gucci's new brand ambassador, bts brand ambassador gucci

5 Gen Z K-pop idols making waves on the fashion scene, from Le Sserafim's Eunchae and NewJeans' Hanni, to Ive's Wonyoung, Aespa's Karina and NMixx's Sullyoon, repping Gucci, Armani Beauty and Miu

K-Pop Looks Beyond Korea for Its Next Generation of Idols

The Beauty of K-Pop: How the Genre's Idols Influence Global Culture