Unilever chose Promens for the Lynx (or Axe) hair wax - Premium Beauty News

Unilever is building on the success of the Lynx deodorant range (named Axe out of the UK market) and expands this brand into hair care for younger men. Available since February 2012 in European supermarkets, Lynx Hair is a new range of shampoos and styling products designed for men. In the hair styling range, Lynx has developed a range that focuses on specific end looks. With its Promens has been entrusted for producing the 75 ml black jars containing the wax. The jar is manufactured

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