On and off the big screen, it’s Barbie’s world and Ken is just living in it. As reflected in Greta Gerwig’s blockbuster movie that tackles the legacy Mattel’s famous doll, Barbie has always been more popular than Ken.
On and off the big screen, it’s Barbie’s world and Ken is just living in it. As reflected in Greta Gerwig’s blockbuster movie that tackles the legacy Mattel’s famous doll, Barbie has always been more popular than Ken. For every Ken doll sold today, there’s generally eight to 10 Barbies sold, according to one toy expert. It’s unclear if Warner Bros’ “Barbie,” which was also co-produced by Mattel, will increase Ken production and sales down the line but some expect there to be increased interest. According to market research firm Circana, Barbie sales overall for the U.S. toy industry increased 40% in the last two weeks of July compared to the same period in 2022.
Will Ken become more popular thanks to 'Barbie'?
He's 'just Ken' but will the 'Barbie' movie change his popularity?
He's 'just Ken' but will the 'Barbie' movie change his popularity?
Mattel
Toy industry takes on a new role: building resilience
He's 'Just Ken' But Will The 'Barbie' Movie Change His Popularity?
The History of Barbie: Rejection, Lawsuits, and Controversy
He's 'just Ken' but will the 'Barbie' movie change his popularity? – Baltimore Sun
He's 'just Ken' but will 'Barbie' movie change his popularity?
Karl Malone Auto Group Athlete of the Week: Carmelo Houston-Jenkins from Cypress Springs Elementary School
He's 'just Ken' but will the 'Barbie' movie change his popularity
Barbie' Review: Beyond Her Ken - WSJ
Mattel
He's 'just Ken' but will the 'Barbie' movie change his popularity
Will Ken become more popular thanks to 'Barbie'?