Barbie has over 99 percent brand awareness globally, and more than 100 Barbie dolls are sold worldwide every minute.
Barbie sales lifted toy manufacturing company Mattel to a 15-year growth record. Mattel President & COO Richard Dickson joins Yahoo Finance Live to discuss how Mattel has transformed its Barbie business over the last decade and weigh in on the state of the toy industry amid pandemic.
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