How Crisco toppled lard – and made Americans believers in industrial food

Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.

Lard Shortening – All-Purpose Baking Essential - South Chicago Packing

Helena Jean-Louis on LinkedIn: How Crisco toppled lard – and made Americans believers in industrial food

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How Crisco Toppled Lard and Made Americans Believers in Industrial

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Processed food – News, Research and Analysis – The Conversation – page 1