In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Who Are Boomers, Gen X, Gen Y, and Gen Z?, by Anh T. Dang
How Gen Z Is Changing Your Business - Webanywhere
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How Gen Z Is Using Audio To Hear and Be Heard — Spotify
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What is Gen Z?
What the Statistics Say About Generation Z - The Annie E. Casey Foundation