What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Who Are Boomers, Gen X, Gen Y, and Gen Z?, by Anh T. Dang

How Gen Z Is Changing Your Business - Webanywhere

Post-pandemic playbook: What Gen Z want from physical retail

The Gen Z Effect: How new wave of voters will impact upcoming elections

Help Me Grow! What Motivates Gen Z?

Gen Z Trends for 2024 – What You Need to Know About Gen Zers

How Gen Z Is Using Audio To Hear and Be Heard — Spotify

Millennials vs Gen Z: 4 Differences in What They Care About

Gen Z and the Future of Consumer Behaviour

What is Gen Z?

What the Statistics Say About Generation Z - The Annie E. Casey Foundation