What Nestlé's attempt to trademark the shape of a KitKat teaches

The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.

Nestlé's KitKat trademark fails in the General Court of EU

Nestle's Fight to Trademark the Kit Kat Bar

Nestle's Fight to Trademark the Kit Kat Bar

NEHA V KUMAR posted on LinkedIn

Kit Kats Have A Surprising Ingredient In Their Filling, 42% OFF

Kit Kats Have A Surprising Ingredient In Their Filling, 42% OFF

What Nestlé's attempt to trademark the shape of a KitKat teaches us about design

Kit Kat case: No break for Nestlé in trademark row

KitKat foiled again in attempt to trademark four-fingered bar's shape, Nestlé

There's Only One Way to Eat a KitKat, and It's Not Like This

Nestlé KitKat shape trademark fails as Cadbury appeal allowed

Nestlé v Petra Foods, 2016 Trademark Lawsuit Case Study

Nestle's Fight to Trademark the Kit Kat Bar

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