WTF are in-store beacons? - Digiday

Beacons are all the rage in retail. But many questions remain as to what impact, if any, they'll have on consumer behavior.

In-Store Beacons: Where Cool Outweighs Creepy - Pace - Pace Communications

Inside Sephora's innovation lab - Digiday

In the race to digitize, Nordstrom and Macy's are neck-and-neck

Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit - Zugara

Native Advertising Is Bad News - Digiday

How tech in Rebecca Minkoff's fitting rooms tripled expected clothing sales - Digiday

WTF are seller-defined audiences?

Elle uses beacon technology to drive 500,000 retail store visits - Digiday

Beacons Could Influence Up To One In Every Four Dollars Spent In Stores By 2016