WELLA colorcharm Permanent Toners

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Discover your best blonde with WELLA colorcharm Permanent Crème Toners. Our 8 new crème toner shades—4 icy blonde and 4 pastel blonde tones—let you neutralize brass and perfect your blonde with up to 90% less breakage.
Neutralize brass and enhance your blonde with up to 90% less breakage ,** thanks to the #1 permanent toner in the US .* WELLA colorcharm Permanent Liquid Toners let you create hard to achieve shades of blonde, such as platinum and beige, with ease. From the makers of the No.1 Permanent Toner in the US,*** NEW WELLA colorcharm Permanent Crème Toners offer 8 cream toner shades—4 icy cool tones and 4 pastel enhancing tones. *WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC. **WELLA colorcharm lightener + permanent toner vs. lightener alone ***WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC.