Presentation matters: The effect of wrapping neatness on gift attitudes

Presentation matters: The effect of wrapping neatness on gift attitudes

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University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

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Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes - Rixom - 2020 - Journal of Consumer Psychology - Wiley Online Library

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