Taylor Swift's 'Trav' Bracelet Sparked Boom for Missouri Business (Exclusive)

The owners of jewelry business Erimish tell PEOPLE about the Taylor Swift effect after the singer wore two of their bracelet designs in support of Travis Kelce.

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Taylor Swift's 'Trav' Bracelet Sparked Boom for Missouri Business (Exclusive )

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Taylor Swift's 'Trav' Bracelet Sparked Boom for Missouri Business (Exclusive )

Chiefs' Travis Kelce's Number Featured in Taylor Swift's Bracelet

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Taylor Swift wears bracelet made by Joplin business – KSNF/KODE

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