The Year Taylor Swift Made Friendship Bracelets Cool

The Year Taylor Swift Made Friendship Bracelets Cool

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We made friendship bracelets, we took the moment, we tasted it.
As Swift embarked on her Eras Tour in March 2023, the friendship bracelet — a longstanding tradition of girlhood — became a currency and a symbol of community, beyond Swiftie fandom, as concert fashion took on a new life.

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