TASCHEN Books: Logo Modernism

TASCHEN Books: Logo Modernism

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Examine the distillation of modernism in graphic design with this collection of nearly 6,000 logos from 1940 to 1980: Logo Modernism by TASCHEN Books.

A Behemoth of a Brand Book — Logo Beginnings, by Jens Müller

Logo Modernism by Jens Müller and Julius Wiedemann, by The Logo Creative™ ✏

LOGO MODERNISM TASCHEN - 洋書

LOGO MODERNISM

Logo Modernism Is a Brilliant Catalog of What Good Corporate Logo Design Looks Like

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Logo Modernism (Jens Müller) – The Print Arkive

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies.

Logo Beginnings [Book]

Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity. Modernist aesthetics in architecture, art and product design are familiar to many.

Logo Modernism [Book]

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