Stop saying 'Velcro,' says Velcro

Sep 26, 2017 - The Velcro company created a video featuring its legal team to ask people to stop using 'Velcro' as shorthand for the fastening technology.

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IPHawk.com (@IPHawkTalk) / X

Velcro Brand

ORGANIZING SELF BUNDLING STRAPS - Secure hoses, lumber, yoga mats and bulky cables with ease, use this non-adhesive hook and loop tape as a cinch

VELCRO Brand - ONE-WRAP Roll, Double-Sided, Self Gripping Multi-Purpose Hook and Loop Tape, Reusable, 12' x 3/4 Roll - Black

Laura Simonds (@SimondsLaura) / X

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VELCRO® Brand ONE-WRAP® General Purpose Wire/Cable Wrap

Velcro's video implores consumers to say 'hook and loop

Velcro wants people to stop using the term 'Velcro' incorrectly