Soft Gel Paste™ represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings Americolor has unequaled coloring strength amazing Soft Gel Paste colors. This coloring has the power of a paste in an easy-to-use gel. Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using drops of Soft Gel Paste, you can achieve precise, easy-to-repeat colors every time. State-of-the-art food technology gives Soft Gel Paste many advantages over other food colors. Color molecule encapsulation creates a barrier that greatly reduces any aftertaste, while dramatically reducing fading. Soft Gel Paste's superior formulation can withstand the harsh freeze/thaw cycle without color bleeding: Frozen cakes that are set out at room temperature will form condensation. Soft Gel Paste will not run with the moisture
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