How Lego Finally Found Success With Girls

The Danish toymaker's line of building bricks aimed at girls, Lego Friends, is proving to be a winner for the company.
The Danish toymaker's line of building bricks aimed at girls, Lego Friends, is proving to be a winner for the company.

Inside the world of adult LEGO hobbyists - Isthmus

Girls' Legos Are A Hit, But Why Do Girls Need Special Legos? : NPR

LEGO® Friends - LEGO.com for kids

LEGO Marvel Hulk vs. Rhino Monster Truck Showdown, Toy

My Own Creation as a Dynamic Subcultural Objectified Authenticity of Adult Fans of LEGO

Girls' Legos Are A Hit, But Why Do Girls Need Special Legos? : NPR

Lego Isn't Just for Kids. Here's How to Become an Adult Lego

Case 1.docx - Case 1. Marketing Research and Lego Product Development due date: June 23 How Lego Finally Found Success With

Lego Pazar Araştırması ile Nasıl Büyüdü?

How LEGO Friends Became the Most Successful Theme for Girls

My Own Creation as a Dynamic Subcultural Objectified Authenticity of Adult Fans of LEGO