Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
Nasal Odorant Competitive Metabolism Is Involved in the Human
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Human subject's path following a scent trail, as compared to a
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Identification of a New Family of Prenylated Volatile Sulfur
Sustainability, Free Full-Text
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Digital smell technology - Scientific Bangladesh
Localizing Smells: How Different Cultures Perceive Scents
Does perception of a smell depend on a culture? - Technology Org