The Kraft Heinz Company - The Kraft Heinz Not Company Launches First-Ever, Plant-Based KRAFT Mac & Cheese
The new innovation offers fans the creamy and comforting experience they’ve loved from KRAFT Mac Cheese, without the dairy Today, The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”) launched KRAFT ® NotMacCheese, the first-ever, plant-based KRAFT Mac Cheese in the United States. KRAFT NotMacCheese is the third innovation to launch in a year from The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”) joint venture, which aims to create mouthwatering, plant-based foods for all. The Kraft Heinz Not Company launches KRAFT NotMacCheese, the first-ever, plant-based KRAFT Mac Cheese in the United States. (Photo: Business Wire) The plant-based industry continues to grow, with distribution for better-for-you mac cheese products outpacing the overall category by more than six times. 1 However, less than thirty percent of plant-based mac cheese buyers are repeating purchase as taste and texture remain their
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