Known as “Hair & Jewel,” Graff in 1970 unveiled a photo of a model wearing an ornate coiffure decorated with $1 million dollars of diamonds and precious gems. The photo received international attention and became a landmark promotion for the young brand founded only 10 years earlier. To celebrate the man behind the brand’s 60th year in the jewelry industry he recreated Hair & Jewel, only this time using $500 million worth of precious jewels. It’s a clear statement by Graff using a memorable promotion to show the world how far he has come.
Known as “Hair & Jewel,” Graff in 1970 unveiled a photo of a model wearing an ornate coiffure decorated with $1 million dollars of diamonds and precious gems. The photo received international attention and became a landmark promotion for the young brand founded only 10 years earlier. To celebrate the man behind the brand’s 60th year in the jewelry industry he recreated Hair & Jewel, only this time using $500 million worth of precious jewels. It’s a clear statement by Graff using a memorable promotion to show the world how far he has come.
The Graff Hair & Jewel Re-creation #graffdiamonds #graff #highjewelry
Graff Recreates 'Hair & Jewel' With Half-Billion-Dollar Diamond Jewel Hairstyle
Presenting the Half Billion Dollar Hair & Jewel recreation - featuring the rarest & most valuable diamonds in the world., By Graff
Naples Illustrated January 2023 by Palm Beach Media Group - Issuu
Graff Relaunches 'Hair & Jewel' Campaign
Graff celebrates an iconic year for the brand with the Icon Collection of diamond jewels
Graff Diamonds US$100 million peacock brooch
ISSUE 27 by MOJEH - Issuu
Graff celebrates an iconic year for the brand with the Icon Collection of diamond jewels
Graff Recreates 'Hair & Jewel' With Half-Billion-Dollar Diamond Jewel Hairstyle
AM: Jewelry Archives
Graff Diamonds US$100 million peacock brooch
EXCLUSIVE: Graff Debuts High Jewelry Campaign 'Graffabulous, Chapter 1, The Legend Of Mermaids' Graff's High Jewelry Collection, Graffabulous, Legend of Mermaids