FAO Schwarz NYC Shopping at Rock Center

FAO Schwarz will close early at 5pm on Christmas Eve, New Year's Eve, and New Year's Day, and will be closed on Christmas Day, Tuesday, December 25. Frederick August Otto Schwarz dreamed of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. In 1862 that dream became a reality and FAO Schwarz has been capturing the imaginations of countless generations since. More than just a toy store, a trip to FAO Schwarz was always a magical and cherished journey through the very heart of childhood, where toys came to life and laughter was the language of young and old alike. The oldest toy store retailer in the United States opens its flagship on three levels next to the iconic Rockefeller Center Christmas Tree - the perfect location for this timeless brand.

FAO Schwarz's new Rockefeller Center flagship is now open

PHOTOS: New FAO Schwarz NYC Location Opens at Rockefeller Center - Untapped New York

FAO Schwarz Iconic toy store makes NYC comeback at 30 Rock

FAO Schwarz - Hey NYC👋 Avoid shipping stress by shopping

Your Family Can Stay in an F.A.O Schwarz Guest Suite - NJ Family

toy shop in times square, amazing clearance sale Save 80

Iconic toy store FAO Schwarz reopens at Rockefeller Center – New York Daily News

The F.A.O. Schwarz Piano Is Back — but With a Different Tune - The New York Times

1,107 Fao Schwarz Photos Stock Photos, High-Res Pictures, and Images - Getty Images

PHOTOS: New FAO Schwarz NYC Location Opens at Rockefeller Center - Untapped New York