Do you prefer Novelty or Familiarity?

People prefer familiarity over novelty in the end: Research

Balancing Novelty & Familiarity - Semi-Together

Mere Exposure Effect - The Decision Lab

People Prefer Familiarity Over The Excitement Of Novelty

Emergentism Lineage: 1. Eastern and Western Mysticism

Do you love doing the same thing over and over? Here's why it doesn't make you boring, Health & wellbeing

How to Launch a New Product with Nostalgia and Familiarity

Familiarity vs. novelty

So Cards

Familiarity effect: How people prefer familiarity over novelty

Expand Your Familiarity Zone In Light of The Mere Exposure Effect

The Novelty-Familiarity Gap: Be Original, Just Not Too Much.