The Silly Bandz movement was initiated by Rob Croak, who got his trendspotting talent from working in concert promotion.
Fad or Trend - Margins by Ranjan Roy and Can Duruk
Unwrapping Global Trends
Trendy or wasteful? The problem with trends and over-consumption - Falcon Press News
Discussion Materials Regarding Alaska Alternatives
Surviving Silly Bandz: Prolonging the Shelf Life of Fads - Knowledge at Wharton
Consumer Discretionary Sector Fund: Tapping into Consumer Trends - FasterCapital
Small Business Blog
The Story of the SILLYBANDZ Trend Revival as told by a College Student's Economic Research Paper - Sillybandz - Buy Sillybandz Online Now
The Story of the SILLYBANDZ Trend Revival as told by a College Student's Economic Research Paper - Sillybandz - Buy Sillybandz Online Now
Silly Bandz: Capitalizing On Trends VS Fads FundKite, 58% OFF
Silly Bandz: Capitalizing On Trends VS Fads FundKite, 58% OFF
Fads vs Trends: How Organizations Can Tell The Difference (And Why it Matters) - Colleen Dilenschneider
Fads versus Trends. How do we know if an idea will become…, by Brooke Tully, brooke's2cents