How Modelo beat Bud Light in America's beer market - Vox

After the Bud Light boycott, Modelo has become America’s top-selling beer in retail stores. A look at how the Mexican-made beer got here.

Light's out: America has a new favorite beer

Analyst explains how Modelo was the one to dethrone Bud Light as top-selling beer in US

Modelo overtakes Bud Light as top beer in US l GMA

Modelo overtakes Bud Light as top beer in US - Good Morning America

Beer wars: Bud Light loses top spot to Modelo in May

How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate - WSJ

Bud Light loses its title as America's top-selling beer

How Modelo Used Data to Become America's Top Beer

The Bud Light boycott has been stunningly effective – Kevin Drum

Bud Light is no longer America's top beer following anti-LGBTQ+ pushback

Why Do Hipsters Love Modelo Beer? Mexican Brewery Is Suddenly Trendy - Thrillist

2023 Bud Light boycott - Wikipedia

What Makes the Bud Light Boycott Different