After the Bud Light boycott, Modelo has become America’s top-selling beer in retail stores. A look at how the Mexican-made beer got here.
Light's out: America has a new favorite beer
Analyst explains how Modelo was the one to dethrone Bud Light as top-selling beer in US
Modelo overtakes Bud Light as top beer in US l GMA
Modelo overtakes Bud Light as top beer in US - Good Morning America
Beer wars: Bud Light loses top spot to Modelo in May
How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate - WSJ
Bud Light loses its title as America's top-selling beer
How Modelo Used Data to Become America's Top Beer
The Bud Light boycott has been stunningly effective – Kevin Drum
Bud Light is no longer America's top beer following anti-LGBTQ+ pushback
Why Do Hipsters Love Modelo Beer? Mexican Brewery Is Suddenly Trendy - Thrillist
2023 Bud Light boycott - Wikipedia
What Makes the Bud Light Boycott Different