Did Barclay's Marketing Effectively Reposition its Black Card?

Despite updated Barclay's marketing campaign, Black Card Visa may not stand up against other credit cards competing for the affluent segment.
Since the current campaign touts “the NEW Visa Black Card,” we were curious to see how Barclays has updated the product.

Barclays Marketing Repositions Luxury Credit Card Porfolio

Exclusive: Barclays eyes smaller units for growth in strategic review, risks investor ire

From the archives: paving the way in tech innovation

Barclaycard's Expansion Plan

Can Barclays move beyond scandal and stagnation?

BARCLAYS BANK PLC - SFM

BARCLAYS brand profile UK 2022

Barclays US Seeks Growth Via Co-Brand Credit Cards and BNPL Options

Unhappy with big banks? You could move your money, Ethical money

UK consumer spending grows at slowest pace in over a year: Barclays, ET BrandEquity