Barbie Doll Sales Are Booming Online, Shopify Says

Mattel doll sales are rising due to the Barbie effect, according to Shopify, which handles e-commerce for the toymaker.

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Global success of Barbie film drives up sales at Mattel, Business

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Barbie sales boom for Mattel after the blockbuster movie showcased the doll to millions of theater goers

Global success of Barbie film drives up sales at Mattel, Business

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