Inside #BamaRushtok's obsession with David Yurman bracelets

Bama Rush has been a TikTok favorite for years. Here’s a look at the rising popularity of one of the trend’s jewelry staples — David Yurman Jewelry.

Shop the Cable Bracelet in Pink Rubber, 10mm from David Yurman. Enjoy complimentary shipping on all online orders.

Cable Bracelet in Pink Rubber, 10mm

C. 1990 Vintage David Yurman Black Onyx and .65 ct. t.w. Diamond Cuff Bracelet in Sterling Silver

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David Yurman CityCenter DC Opening

Yasss!! These David Yurman bracelets and Michele Deco watch are the perfect accessories to every outfit. S…

X Classic Cable Station Bracelet in Sterling Silver with 14K Yellow Gold, 5mm

David Yurman Bracelets

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Woman with David Yurman designer jewelry texting on an iPhone Stock Photo - Alamy