Aunt Martha's Patterns, an All-American Notion

Aunt Martha's Patterns, an All-American Notion

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According to the company history, early ads “resembled a normal newspaper column but included some charming quilt lore and instructions for buying a pattern or booklet through the mail from the couple’s newly renamed business, The Colonial Company. They trademarked the name Aunt Martha, after an editor in Chicago decided the products needed a grandmotherly name.

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