How Activia went from stodgy digestive aid to trendy wellness

If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop.

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Takoua Debeche en LinkedIn: How Activia went from stodgy digestive aid to trendy wellness brand

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How Activia went from stodgy digestive aid to trendy wellness

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Takoua Debeche en LinkedIn: How Activia went from stodgy digestive

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A perfect primer for all parents who are interested inlearning about, and supporting, their children's digestive health.

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