Activia: The Story Behind The Name

Brand naming is an essential part of creating a successful brand identity, and one great example of this is Danone’s Activia. Activia was developed to drive strong association with an active lifestyle which can be achieved with the consumption of probiotic yogurt.

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Bill Smith - Chief Executive Officer - Brand Acumen

Maestro: Bank of China's Global Gateway to Financial Excellence., Bill Smith posted on the topic

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The Story Behind The Name Evenity

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Bill Smith on LinkedIn: #name #naming #medicalaffairs #brand #brandidentity #pharmaceutical…

What's Really In A Name?